FCML Woods, Sultanpur, New Delhi

Experiential Thoroughfare.

How does one display 200 types of wood floors in 1,900 square feet of space? 

For the FCML Woods at Sultanpur, located in one of New Delhi’s prime localities, an artful and tactile design narrative was created, one that resonated with the brand identity of the retail outlet. The long linear space spanning between two existing showrooms that belong to FCML creates a natural flow between the spaces and lets visitors experience them unhindered. Termed as an “experiential thoroughfare” this retail model allows clients to walk through a space that can be entered or exited from two ends. This lets visitors experience a wide display of wood floorings via an unconventional display method, that received the DAF award in 2016.