- Scope : Interior
- Built Area : 45,172 SQFT
- Location : Sliver ARC Mall, Ludhiana, Punjab, India
- Status : 2012
- Client : PVR
- Recognitions : IIID Anchor Awards 2012
This multiplex was to be split across two levels spanning 4 floors, with 2 screens on one level and 4 on the other. The design objective was to connect with utmost FLUIDITY.
Realizing that the escalator was the lifeline for the two levels, we decided to use it as the medium for overachieving this continuity in design vocabulary. We used the escalator’s “CAPSULE” design to generate our “DESIGN MODULE” , which manifested itself in horizontal surfaces, vertical surfaces, washroom vanities, mirrors and seating. The “ CAPSULE” was implemented in diverse materials ranging from POP to acrylic. With a sense of pride we saw the concept generate a perfectly connected space that spanned several floors.