- Scope : Interior
- Built Area : 40,192 SQFT
- Location : Celebration Mall, Udaipur, Rajsthan, India
- Status : 2011
- Client : PVR
How does a modern, contemporary brand like PVR integrate itself to a city as ethnic and steeped in tradition as Udaipur? The traditional and vernacular vocabulary was overlaid on the contemporary framework of the prevailing brand image of PVR. Hence a traditional ‘jaali’ design exists over a full-height back lit glass facade.