PVR Silver Arc -One of the rare multiplexes with the foyer spread over two floors. The Escalator well becomes an experiential space with a custom made graphic displaying partial pictures of various personalities. The capsule vocabulary generated by the escalator flows into the ceiling and is also a repeating motif used in the seats and the signage's.
construction stage-built-2012
location-silver arc mall, ludhiana, punjab, india
site area-not applicable
built up area-45172 sq.ft.
structure consultant-not applicable
hvac consultant-not applicable
plumbing consultant-not applicable
electrical consultant-not applicable
3d visualization-iaad visual studio / magneticgrafx
photo credit-pvr